It’s always a pleasure talking shop with folks who “get it”, and Josh Hall is definitely one of those people. I’ve watched over the last few years as Josh took his web design business from good to great. He’s expanded his client work exponentially, added educational products who’s sales are growing like weeds, and (using solid content marketing strategies like the ones we discuss in this interview) established himself as a real thought leader in the Divi WordPress space.
In this episode of his podcast we turn the tables a bit. Instead of me having him on Divi Nation to talk web design, he brings me onto his web design show to talk content and strategy.
Give it a listen!
Successful Blog & Content Strategies with Nathan B. Weller
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Afternotes and Resources
We touched on a lot of different topics during this episode. I wanted to share a few highly recommended resources on as many of those topics as possible. Here are the ones that jumped out to me:
- Winning the Story Wars (<— my book recap and review)
- Storytelling Essentials for WordPress Publishers – WordCamp for Publishers 2019 Presentation (<— wondering what I mean when I say that you should use storytelling principles in your content? This is it!)
- Joseph Campbell’s Hero with a Thousand Faces (<— Where it all started! This one is essential!)
- The Writer’s Journey by Christopher Vogler (<— based on Campbell’s Hero’s Journey this is a great explainer for the average storyteller; specifically script writers.)
- Christopher Booker’s Seven Basic Plots (<— academic but SO good!)
- V. Propp’s Morphology of the Folktale (<— really academic.)
- Bruno Bettelheim’s The Uses of Enchantment (<— why does magic exist as a concept in stories? This digs into it! Super fascinating!)
- 7 Keys to an Effective Content Strategy (<— WordCamp San Diego 2017 Presentation)
There are many topics we touched on. If you have specific questions you’d like me to field, please drop them in the comments section below.