- Phase 1 – Drupal to WordPress Migration 100% 100%
- Phase 2 – MVP Re-Launch 100% 100%
- Phase 3 – Performance Optimization 70% 70%
- Phase 4 – Documentation 10% 10%
- Phase 5 – Content Strategy Overhaul 0% 0%
- Phase 6 – User Journey Mapping & Refinement 0% 0%
- Phase 7 – Volunteer Recruitment & Training 0% 0%
Due to my membership in the Humanist Community of Central Ohio, service on the Board, and chairmanship of the web committee, I decided it was well worth my time, money, and energy to completely overhaul the organization’s website (and web presence in general).
So far this has meant migrating the website from Drupal to WordPress, re-designing and re-launching the site, and adding tools/functionality that help us better onboard and manage our community members.
As of this writing, I’m in the middle of optimizing the site’s performance. After that is complete I will begin working on documenting what I’ve done and how to use the site. Once those basic docs are created and ready to use we’ll start driving traffic through new content to see how well the site works and where it can be improved. Finally, I will refine the website based on the new data and recruit/train members of the community to keep the website running optimally.
- Phase 1 – Basic Visual Branding & Style Guide 80% 80%
- Phase 2 – Local WordPress Development 100% 100%
- Phase 3 – Soft Launch 100% 100%
- Phase 4 – Year 1 Content Schedule Established 100% 100%
- Phase 5 – Personal Budget eCourse Production 10% 10%
- Phase 6 – Humanist Community Website eCourse Production 10% 10%
- Phase 7 – Launch Content (Pages) 0% 0%
- Phase 8 – Launch Campaign 0% 0%
- Phase 9 – Content Creator Recruiting 0% 0%
- Phase 10 – Round 1 of Premium Content Production 0% 0%
This project is something I’ve been planning since 2016, if not earlier.
My initial goal was to do this website launch the “right” way. To get all of my launch content, first premium courses, and all of my backend tools configured just right–and then roll out a fully formed thing to the world. Unfortunately I have been letting this perfect vision get in the way of just doing the damn thing for way too long.
That’s why on new year’s eve (Dec. 31, 2019) I decided nothing was going to stop me from getting the most bare-bones MVP version this thing launched.I just could not wait another minute to get this thing out into the world.
I launched with 1 post, 11 pages, and a weekly content schedule to fill in.
So far, it’s been tough keeping up with the content schedule around my regular job and everything else going on in my life. But it’s been worth it! I’m so happy to have this project live and even though I imagined something more grand right off the bat, I’m more than willing to put in the time to grow it slowly.
Let’s see where this thing goes!
A Year of Dignity
As I’ve learned more about one of my core values, Dignity, I’ve decided it would be a good exercise in personal growth to commit a full year to reading and writing about Dignity. 2020 will be: A Year of Dignity.
Tree of Life Workshop
One of the most popular posts on my blog is called The Tree of Life: A Simple Exercise for Reclaiming Your Identity and Direction in Life Through Story. This post has been helpful to so many people that I’d like to create a recorded workshop folks can use themselves or share with others.
Become a Humanist Chaplain and Celebrant
When my wife and I got married we couldn’t find many non-religious options for our ceremony. In the end I ended up writing our ceremony from scratch and we asked a friend from our local Humanist Community to perform the ceremony. I’d like to become a Humanist Celebrant and Chaplain to give people secular options when it comes to important milestones in their lives.
Wheel of Time Read-Through
With the upcoming Wheel of Time television series by Amazon barreling down on us, I thought this would be a great time to do a read-through of the series.
eCourse: Mythic Structure for Modern Storytellers
Narrative structure and mythology are two of my biggest passions. And what’s more, I get to use them for practical purposes almost every day at work as a content marketer. I’d like to write up an ecourse that explains what mythic structure is and how it can be used in any industry where narratives are used. From the obvious–creative writing and marketing–to less obvious examples like experience design, event planning, and more.
- Phase 1 – Home Page 100% 100%
- Phase 2 – About Page 100% 100%
- Phase 3 – Commissions Page 100% 100%
- Phase 4 – Content Marketing Strategy 100% 100%
- Phase 5 – Partnership Marketing Strategy 100% 100%
- Phase 6 – Giveaway Marketing Strategy 100% 100%
My wife, Karla Norquist, is a fantastic oil painter. It’s been her dream for a good portion of her life to make a living painting full-time. So of course I couldn’t be happier to help her do just that.
Our whole approach to her web presence is minimalist. Aside from her paintings, Karla is not a content creator like me. She didn’t want a big blog to manage or website maintenance tasks to constantly deal with.
My solution was to borrow from some research I did a few years back on how to create artist portfolio websites with Divi. You can read part 1, part 2, part 3, part 4, and part 5 on the Elegant Themes blog if you’re so inclined.
Her website consists of three main pages–Portfolio, About, and Commissions. Her portfolio entries are extremely simple. The painting itself and a few lines on medium, materials, and the painting’s subject/client.
In terms of content marketing the plan is likewise simple. Identify the ten most relevant keywords for her business and write high-quality, long-form, evergreen articles on those topics. Ideally we will only need to update them occasionally while benefiting year round from their search rankings.
While we’re putting together that essential content, we still wanted to be able to actively drum up enough business to keep Karla busy with commissions this year. For that, we’ve decided to partner with local doggie daycare centers and animal shelters with either discounts for their customers, affiliate commissions for sales generated, or portions of each painting going to raise money for their non-profit.
As of this writing we have one partnership agreed to but we’re still creating the print materials to leave at the doggie daycare.