Winning the Story Wars: Archetypal Marketing in the Digital Era

I was walking through a Barnes & Noble book store two summers ago when I noticed a business book that caught my eye. It said “Story Wars” in large letters across the front. That was all I needed to see for my interest to be piqued. As a lover of stories my whole life (books, comics, movies, plays, anything)–and a passionate creator of them in my free time–I loved the idea of combining one of my deepest passions with my professional responsibilities. And the subtitle, “Why Those Who Tell (And Live) the Best Stories Will Rule the Future”┬átickled a...

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