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Empowering a new era of storytelling means understanding stories and then applying that knowledge to our lives, businesses, and the craft of storytelling itself.

Top Storytelling Resources

The Hero with a Thousand Faces

joseph-campbell-hero-thousand-faces Since its release in 1949, The Hero with a Thousand Faces has influenced millions of readers by combining the insights of modern psychology with Joseph Campbell’s revolutionary understanding of comparative mythology. In these pages, Campbell outlines the Hero’s Journey, a universal motif of adventure and transformation that runs through virtually all of the world’s mythic traditions. --via Amazon

The Seven Basic Plots

Booker-seven-basic-plots This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. --via Amazon

The Morphology of the Folktale

morphology-folktale "Morphology will in all probability be regarded by future generations as one of the major theoretical breakthroughs in the field of folklore in the twentieth century." -- Alan Dundes "Propp's work is seminal...[and], now that it is available in a new edition, should be even more valuable to folklorists who are directing their attention to the form of the folktale, especially to those structural characteristics which are common to many entries coming from even different cultures." -- Choice (via Amazon)

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Recent Storytelling Articles


5 Simple Tips for Telling Better Anecdotal Stories

Stories are the lifeblood of community. They are how we humans have evolved to share our values, contextualize our place in the cosmos, and connect on a deeper level with other human beings. An anecdote is nothing more than a simple story. The kind that every single human being on Earth tells on a daily […]


Storytelling Advice from the Creators of South Park: The But & Therefore Rule

I look for storytelling advice and wisdom anywhere I can find it. What can I say? I’m utterly fascinated with the human response to stories as well as the human compulsion to create them. In this case, the advice is coming from the legendary creators of the now classic animated comedy South Park. The advice is […]


How-to: Create Characters That Drive Plot

The Art of Dramatic Writing by Lejos Egri has been a favorite resource of mine for several years. While it is specifically written for playwrights, it’s easy to take the principles taught and apply them to any type of dramatic writing. Egri’s approach to writing is strict and scientific. He believes that a good story […]


Review: Rememory by Storymatic Studios

In many ways, our lives are the memories we choose to highlight. Much of what we know, even about ourselves, is not readily available to us without a bit of help. That’s why journaling, talking with friends at work, or swapping stories over food and drinks have all become ways in which we get to […]


Retelling the Stories of Our Lives: Everyday Narrative Therapy to Draw Inspiration and Transform Experience

Our lives and their pathways are not fixed in stone; instead they are shaped by story. The ways in which we understand and share the stories of our lives therefore make all the difference. If we tell stories that emphasize only desolation, then we become weaker. Alternatively, we can tell our stories in ways that […]


Winning the Story Wars: Archetypal Marketing in the Digital Era

I was walking through a Barnes & Noble book store two summers ago when I noticed a business book that caught my eye. It said “Story Wars” in large letters across the front. That was all I needed to see for my interest to be piqued. As a lover of stories my whole life (books, […]


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